Case Study of the MyKleenexTissue.com Website
There's Web-to-print and then there's Web-to-print with Activa Canvas!
It's not often you find something unique on the Web. But when Kleenex brand owner Kimberly-Clark Corporation (NYSE: KMB) contacted us about giving consumers the opportunity to design and order their own Kleenex Oval tissue cartons on the Web, we both knew Active Media Architects was the only company able to make it happen.
By visiting MyKleenexTissue.com, customers can now personalize and order Kleenex boxes online - and have fun doing so!
With the advent of our Activa Canvas™ Rich Internet Application, and proven power and flexibility of our enterprise ecommerce system, the Activa Commerce Platform™, we were immediately able to demonstrate how we can take the Kleenex Oval design concept and turn it into a truly interactive online experience - and a runaway hit with consumers.
We first delivered what would turn out to be a 'best of show' beta version to Kimberly-Clark's board of directors. In short order, the board granted the program leaders full support and the campaign was on!
As Powerful as Your Creativity
This amazing Website invites customers to design their own customized Kleenex Ovals using only their browser. Our unique Activa Canvas application makes the entire MyKleenexTissue.com experience effortless and fun for everyone.
Choose from Dozens of Backgrounds
Start by choosing from the dozens of bright, vibrant and trendy background images, or select a simple blank background - it's completely up to your design whims!
Add Your Own Personal Digital Photos
Pictures of family, friends, pets and scenery give your designs a more personal touch. Use the toolbars to make your photos bigger or smaller, even rotate them and arrange them in different layers. Choose from hundreds of frames to compliment your pictures.
Dynamically Generated 3D Preview
If designing your own Kleenex Oval wasn't enough, we've also given you the ability to preview your custom designs in live 3D! Tilt your designs in a full 360-degree range to preview how it will look.
By taking full advantage of powerful XML and a presentation layer powered by Adobe Shockwave, we're able to provide customers with instant visual feedback.
Order Multiple Designs & Deliver to Multiple Addresses
After designing your custom Kleenex Oval, our smooth and intuitive checkout process presents you with options for setting up any number of delivery addresses. Send some to family members, friends around the world, or keep them all for yourself. E-commerce checkout has never been so easy!
Built to Scale on a Global Level
This extremely high-powered ecommerce Web application is built on our tough-as-nails, completely scalable Activa Commerce Platform™. The MyKleenexTissue.com Website smoothly handles thousands of transactions per day on a stable, highly-efficient, custom-built server environment.
With a Web application of this size, security is a number one priority. MyKleenexTissue.com takes advantage of the tight security models built into the Activa Commerce Platform™ to provide its customers with the safest shopping experience possible.
Browse Your Own Way
We're proud to say that MyKleenexTissue.com, like all our Web applications, is completely cross-browser and cross-platform compatible. Whether you use Windows (2000, XP or even Vista), Mac OS X, and even Linux, you'll be able to enjoy and experience the fun at MyKleenexTissue.com. So go ahead, launch your favorite browser - Internet Explorer, Firefox or Safari - and enjoy the site!